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Modernizing Gulf Insurance Group’s Digital Experience with Liferay DXP

Client: Gulf Insurance Group, Kuwait
Industry: Insurance
Services: Digital Transformation & Liferay DXP

The Challenge

GIG’s existing digital infrastructure was fragmented across multiple platforms — custom portals, mobile apps, and legacy websites. This fragmentation led to:

  • Slow time to market for new features and updates
  • Limited online functionality (e.g., no claim submissions, quote requests)
  • Disjointed user experience, frustrating customers with inconsistent journeys
  • Rising maintenance costs and operational overhGIG needed a unified digital foundation

Our Approach

DPS collaborated closely with GIG to consolidate all digital customer touchpoints into a single Liferay DXP solution, delivered in four agile phases over 12 months. The solution included:

  • A centralized customer portal integrating core insurance systems
  • A responsive website and mobile app suite
  • A self-service engine enabling policy purchases, claim submissions, and endorsements
  • Liferay Forms for fast rollout of new customer journeys
  • SSO authentication for a seamless omnichannel experience

DPS ensured the platform was integrated with GIG’s insurance backend and could scale to include future features like B2B portals for brokers and agents.

The Impact

Following the launch, Gulf Insurance Group-Kuwait realized:

By eliminating siloed systems and enabling real-time updates across channels, GIG positioned itself as the first insurer in the region to fully digitize multiple policy types and offer online health claim approvals.

30% growth in digital customer base

100% of products now available for online purchase

Reduced time to market for new insurance journeys using Liferay’s out of the box components

Improved customer satisfaction with streamlined, mobile-first experiences

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